Abstract
The use of behavioural economics to inform policy has over recent years been captured
by those who advocate nudge interventions. Nudge is a non-regulatory approach that attempts
to motivate individual behaviour change through subtle alterations in the choice environments
that people face. It is in this talk that government interventions ought to be more overt
than that traditionally advocated by nudge adherents, and that governments should principally
attempt to influence behaviour if the acts of those targeted are causing harm to others. With
this in mind, governments can use the findings of behavioural economics, including present
bias and loss aversion, to inform where and how to regulate directly against undesirable private
sector activities. This behavioural economic-informed method of regulation is termed
budge, to indicate that, rather than nudging citizens, behavioural economics might be used
more appropriately in the public sector to help inform regulation that budges harmful private
sector activities.
Short bio:
Adam Oliver is a Reader in the Department of Social Policy at the London School
of Economics and Political Science. He is a former Japanese Ministry of Education
Research Scholar at Keio University in Tokyo and a former Commonwealth Fund
Harkness Fellowat Columbia University. He cofounded the Health Equity Network, the
Behavioural Public Policy Group, the Anglo-American Health Policy Network, and the
European Health Policy Group; he is also founding coeditor of the journal Health
Economics, Policy and Law. He served on the Public Health Interventions Advisory
Committee at the National Institute for Health and Care Excellence in the UK and has published
widely in the areas of economic evaluation, risk and uncertainty, health equity,
and the economics of health care reform.
http://www.lse.ac.uk/researchAndExpertise/Experts/a.j.oliver@lse.ac.uk
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