IEI Research Seminars on New Thinking: 24 April at 12.15 at CEU Business School
The Institute for Entrepreneurship and Innovation cordially invites you to its next research seminar presented by Paul LaCourbe, Associate Professor of Operations Management at CEU Business School on:
Durable Goods Leasing in the Presence of Exporting Used Products to an International Secondary Market
In this seminar, we investigate the implications of exporting used products to international secondary markets in the durable goods industry. We find that such a practice may significantly stimulate new product lease on the home market, an effect in which the market attractiveness and product quality are mutually reinforcing. We discover that removing cannibalization pressure is more of a priority than generating additional revenue while exporting used products.
Please RSVP: firstname.lastname@example.org
Keywords: Durable Goods, Product Leasing, International Secondary Market, Vertical Differentiation, Channel Structure, Government Stimulus.